Marquette Today

Campus News and Events

Submit news

Menu

  • Campus News
    • Top News for Students
    • Top News for Faculty & Staff
    • Magazines at Marquette
    • Campus Alerts
  • Archives
  • Submit news
    • Editorial Guidelines
    • Contacts
  • @MarquetteToday
  • Events Calendar
  • Topics
    • Community Engagement
    • Diversity
    • Innovation
    • Master Planning
    • Marquette Momentum
    • Research
    • Strategic Planning
  • March 21, 2023

Behind the name

November 11, 2022

A beloved communication professor inspires the name of a new student agency with a mission befitting of his legacy.

Carl Collective’s Gabriella Santamaria, student general manager, and Verónica Rosado, student associate

By Diane M. Bacha

Carl Collective is named after a man who in many ways inspired its mission: Carl Schrank, a longtime professor at Marquette who came to teaching after a successful public relations and marketing career. He died in 2019.

Schrank, Jour ’57, Grad ’91, was Angelo Trozzolo’s adviser during his years at Marquette and made an indelible mark on him. Trozzolo credits Schrank with helping him land his first job and encouraging him throughout his career. The two remained close long after Trozzolo graduated. They placed bets when their teams played each other (barbecue for Schrank if the Packers won, German food for Trozzolo if the Chiefs won) and visited with each other whenever Trozzolo was in Milwaukee. 

“He kept in touch with all of his former advisees,” Trozzolo says, sending group emails and placing phone calls to ask how things were going with their careers.

In forming a partnership with the Diederich College to create a student-involved marketing communication agency, Trozzolo floated the idea of naming it after Schrank (pictured left). It seemed appropriate for a man who gave back to Marquette by mentoring students and who modeled the art of asking good questions before offering advice.

“I see him sitting back in his chair in his office like this,” says Trozzolo, clasping his hands behind his head, “to talk about your future. And you left feeling invigorated — he’s got your back.” It shaped Trozzolo’s business approach, which puts the focus on understanding clients and solving problems for them.

Carl Collective’s secondary logo is a line drawing of a smiling Carl Schrank. When Trozzolo sent it around to some of his old Marquette friends, more than a few got teary-eyed.

“It just makes me feel good to keep his legacy alive. It’s such a great one.

Read more about Carl Collective in “Going Pro.”

Filed Under: Sidebar feature stories

More news

Research and grants webinar, March 29 

March 21, 2023

Academy Award Winner Marlee Matlin to serve as Marquette University’s 2023 Commencement speaker

March 21, 2023

Sales and engineering intersect at Marquette’s first technical sales workshop

March 21, 2023

Annual consumer information notice

March 21, 2023

2023 faculty promotions announced

March 21, 2023

Notice of federal student aid penalties for drug convictions

March 21, 2023

Volunteers needed for research on long-term health in athletes 

March 20, 2023

Trivia Night Wednesday with Ignite, March 22

March 20, 2023

More news

Marquette UniversityCopyright 2022 by Marquette University
MARQUETTE.EDU // A TO Z