Marquette Athletics and Third Space Brewing announced the creation of Marquette Golden Ale, the first ever officially licensed and co-branded craft beer of the Golden Eagles. Marquette Golden Ale will be available at all Marquette home games at Fiserv Forum, the Al McGuire Center and Valley Fields beginning Monday, Nov. 4.
The partnership between Marquette and Third Space Brewing, facilitated by Learfield’s Marquette Sports Properties, also affirms the craft brewery and campus neighbor as the “official craft beer partner of the Golden Eagles and Marquette Athletics.”
“This was a great opportunity for us to work closely with a great neighbor and partner to create a unique product for the Marquette community,” stated Bill Scholl, vice president and director of athletics at Marquette. “We are excited to see Marquette Golden Ale’s release and to continue adding to the gameday experience for our Golden Eagle fans.”
“We are extremely excited to team up with Marquette as its official craft beer partner,” said Andy Gehl, Third Space Brewing co-founder and president. “With our brewery situated literally in Marquette’s backyard, we look forward to establishing Third Space Brewing as Marquette’s neighborhood brewery and to helping Marquette fans everywhere find their ‘happy place’ on game days and beyond.”
The refreshing golden ale is full of flavor and Marquette pride, and at 4.9% ABV it pairs best with game days and good company.
“We wanted to craft a recipe for a really easy drinking, refreshing Golden Ale,” added Kevin Wright, Third Space Brewing co-founder and brewmaster. “The malt bill for this beer starts with our house pilsner malt which we complement with some Vienna malt to provide some soft honey and bread notes. We also use some flaked corn which gives a touch of sweet character to this dry and crisp beer. This is balanced out with Bravo hops from the Pacific Northwest that provides a hint of citrus.”
“We’re thrilled to bring these two neighbors together and create a great-tasting craft beer for our wonderful Marquette fans and community,” said Brad Harrison, general manager of Marquette Sports Properties, “and we appreciate that Third Space is engaging Blue & Gold Brewing to continue to provide innovative learning experiences for students who are part of the Blue and Gold Brewing program.”
Marquette Athletics and Third Space Brewing worked closely to develop this partnership with athletics multimedia rights holder Marquette Sports Properties, the locally based team of Learfield – the media and technology company powering college athletics – and CLC, a division of Learfield and Marquette’s exclusive trademark licensing agent.
Launch promotions and availability
In addition to finding the Golden Ale at Marquette home games, enjoy one on draft or purchase a six-pack at the Third Space Brewing tap room on St. Paul Avenue in Milwaukee and the Third Space Innovation Brewhouse in Menomonee Falls or pick some up at select retailers throughout Southern Wisconsin.
On Nov. 4, Third Space Brewing will host a special pre-game party at the Milwaukee tap room to kick off a season of game day and weekly specials for Marquette fans. The first 50 guests to order a Marquette Golden Ale at Third Space Brewing will receive a free Marquette pint glass. Other tap room promotions will include game day specials on Marquette Golden Ale, game day ticket giveaways, and Marquette Mondays – which includes buy one, get one free beers for all 21+ Marquette students and staff.
Also on Nov. 4, the first 2,000 fans to arrive at Fiserv Forum for the opening game for Marquette men’s basketball against Stony Brook will receive a complimentary Marquette koozie from Third Space Brewing. Representatives from Third Space Brewing and Marquette Athletics will be available for interviews at halftime in the interview room during the first game at Fiserv Forum.
Third Space Brewing and Marquette Athletics encourage fans 21+ to drink responsibly.
About Third Space Brewing
Third Space Brewing is dedicated to crafting high-quality, flavorful, balanced beer in Milwaukee’s historic Menomonee River Valley, and is best known for its flagship beer Happy Place Midwest Pale Ale, which can be found alongside its other popular beers at retailers throughout Wisconsin. Founded in 2016 by longtime friends Kevin Wright and Andy Gehl, Third Space offers a welcoming experience for everyone — you have your home, you have your work, but everyone needs a Third Space.
Third Space has garnered six Great American Beer Festival medals, including a 2024 gold in the Amber Ale category for its Pretty Good Amber. Other accolades include Best New Brewer in Wisconsin (RateBeer, 2017), three consecutive wins as Best Microbrewery in Milwaukee (Shepherd Express, 2017-2019), and recognition as one of the 50 fastest-growing craft breweries in the U.S. by the Brewers Association in 2018. By 2021, Third Space expanded its distribution statewide, becoming the fourth largest craft beer brand in Wisconsin in 2023 (Milwaukee Business Journal). In June 2024, Third Space opened its second location, the Third Space Innovation Brewhouse, in Menomonee Falls.
For more information, visit thirdspacebrewing.com.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.
