Marquette is ranked in the top 20 nationally of 364 NCAA Division 1 schools in social media engagement for the fourth year in a row, coming in at No. 19 in Rival IQ’s 2024 Higher Education Social Media Engagement Report. Marquette is the highest-ranked school in Wisconsin.
The report looked at Instagram, Facebook, X (formerly known as Twitter) and TikTok accounts for the 364 NCAA Division I colleges and universities between June 1, 2023, and May 31, 2024, and generated an overall engagement ranking for each school that blends total engagement and engagement rates.
“Marquette has the second-smallest student population in the top 20, meaning we outperform for our alumni base and size of our student population. Our consistently high engagement ranking is a testament to our successful social media strategy, and the fun challenge every year is exploring ways we can improve it,” said Enrique Torruco, associate director of social media. “The addition of Emily Reyes, our digital content specialist, to our social media team last year was instrumental in elevating the quality of our video content across platforms.”
Marquette’s flagship social media accounts have surpassed a quarter million followers, including:
- More than 124,000 followers on LinkedIn
- Nearly 70,000 followers on Facebook
- Nearly 53,000 followers on Instagram
- More than 51,000 followers on X
- Nearly 5,500 followers each on YouTube and TikTok
“Our social media storytelling elevates and differentiates the Marquette brand at the national level, thanks to the leadership of our social media team, our intern content creators and our university partners,” said Lynn Griffith, chief marketing and communication officer. “Sustained excellence in this competitive space requires a relentless focus on telling the Marquette story in dynamic ways – always thinking ahead to what will connect with our stakeholders and increase belonging.”
Rival IQ is a social media analytics toolkit launched in 2012 with a focus on making social media data easier to find, analyze and act upon for its clients. Rival IQ is a NetBase Quid company.
