Marquette ranked 52nd most trusted university brand by Morning Consult

Marquette University is the 52nd most trusted university among top universities in the nation according to a survey by Morning Consult, a global decision intelligence company, in its Most Trusted Brands in Higher Education 2022 report.

Morning Consult’s Most Trusted Brands 2022 is the definitive measure of brand trust across industries, showcasing the companies and products that have earned or maintained consumer trust in 2022. The higher education list is based on June 2022 surveys of 11,050 adults and 1,000 high schoolers aged 16-18.

“It’s great to see Marquette University recognized among the most trusted brands in higher education,” said Paul Jones, vice president for university relations.  “Morning Consult’s report confirms our view at Marquette that the best ways to build brand trust are to consistently provide a transformative educational experience for our students and to authentically tell our story. Those are the factors that build confidence and trust with prospective students, current students and families, and our nearly 120,000 alumni around the world.”

The analysis focused on the top 135 universities according to the U.S. News 2022 Best National University Rankings, which ranked Marquette 83rd. Marquette also rated favorably among various peer institutions:

  • Marquette was the No. 1 most-trusted university brand in the state of Wisconsin and eighth among 21 Midwest universities included in the survey.
  • Marquette was also ranked sixth among 12 members of the Association of Jesuit Colleges and Universities in the U.S. News’ top 135.

Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act.

Its Trusted Brands higher education survey was conducted June 11-15, 2022, among a representative sample of 11,050 U.S. adults, with an unweighted margin of error of +/-1 percentage point. An additional survey was conducted June 13-24, 2022, among 1,000 high schoolers ages 16 to 18, with an unweighted margin of error of +/-3 percentage points.