Denim Day 2020 will be Wednesday, April 29. Show your support from home for survivors of sexual assault by wearing jeans on this day to call for an end to myths surrounding sexual violence. Follow the event on social media and share your support virtually with #MarquetteDenimDay.
Visit Marquette’s Denim Day site to learn more and download graphics to share on social media.
The history of Denim Day
For the past 19 years, Peace Over Violence has run its Denim Day Campaign on a Wednesday in April in honor of Sexual Violence Awareness Month. The campaign was originally triggered by a ruling by the Italian Supreme Court where a rape conviction was overturned because the justices felt that since the victim was wearing tight jeans, she must have helped her rapist remove her jeans, thereby implying consent. The following day, the women in the Italian Parliament came to work wearing jeans in solidarity with the victim. Peace Over Violence developed the Denim Day campaign in response to this case and the activism surrounding it. Since then, wearing jeans on Denim Day has become a symbol of protest against erroneous and destructive attitudes about sexual assault.