The Marketing Club will host Patrick O’Brien, CEO of Paris Presents, on Thursday, Oct. 25, at 6 p.m. in Straz Hall 105. O’Brien will discuss how marketing research and analytics have affected his company’s marketing strategies.
O’Brien has 37 years of experience growing global brands in both private and public manufacturing companies. He is responsible for accelerating growth, gaining market share, identifying and integrating acquisitions, executive development, driving innovation and new technologies, new business development and customer engagement in consumer products. O’Brien has also had successful experience in the start-up industry, exceeding business growth plans, angel investor development, talent acquisition and global expansion. He is the 2016 winner of the Ernst & Young Entrepreneur of the Year Award for the Retail/Consumer sector of the Midwest Division.