Brian Till, James H. Keyes Dean of Business Administration, was featured in Relevate magazine for his book, The Truth About Creating Brands People Love.
In the book, Till offers a comprehensive list of ideas, strategies and techniques that marketers can use to transform a great product into a profitable brand everyone will want to follow. With an emphasis on building great brands—and keeping them great—the book features 51 bite-size truths about brands and brand building.
Congratulations to Till for this recognition.